This brochure introduced Freak Kitchen at Road Less Live. Its tone aimed to position the brand properly in the market and communicate that its kitchens are for serious food enthusiasts. To achieve this, I used a writing style that mirrored that of Mattias IA Eklundh, the brand's owner, and the editorial style of magazines that potential customers would read, such as Thunderstruck and Bop Equation.

Cargo Cult already had a strong tone of voice. In an industry where many organizations produce copy that’s overcomplicated and overly formal, Cargo Cult Parade wanted its voice to be pithy and memorable. My job was to emulate it in this article talking about the benefits of investing in small businesses.